I recently read about a book called Purple Cow by Seth Godin. The book revolves around this metaphor: if you’ve seen one brown cow you’ve seen them all. But a purple cow, now that would catch your attention. One statement in the book has profound implications: “If you aren’t remarkable you’re invisible.”
While this truth could be applied to a persons life in so many ways, it also applies to churches in every way. Every church needs to paint itself purple. I’m not talking about gimmicks or being weird or braking from the truths of God and what church is suppose to be, like the ones that are leaving out the gospel and Jesus like the emergent movement has done. I’m not talking about braking from the biblical church the one we see in scripture.
Brown churches sit on the sideline and invite the community to come to them. Do every thing they can to look like, sound like, be like the world around them. Purple churches are always going, compelling, and are an agent of transformation in the world. They seek to not look anything like the world, but to look like Jesus and the Kingdom of God. To stand out as something different, be an alternative to the world and its ways. And they are making such a big difference that they become a highly visible part of their community, everyone takes notice in a good way. People drive by the brown churches, the churches that are invisible on their way to go to the purple church the ones that stand out from the world and its ways.
Purple churches are not a mirror of the world, but rather a window into the Kingdom of God. A refection of Jesus high and lifted up in a community of Christ like followers who live in community that is a glimpse of the Kingdom of God. When a church looks like Jesus, it stands out from the rest of the churches and the world because it is a purple cow in a brown herd.
A brown church look like the world, it’s a church that looks just like the society that surrounds it, it blends in with the same music, teachings, way of life, so no one notices the brown cow in a heard of brown cows.
After all isn’t the purpose of camouflaging something to make it fit in, go unnoticed, so that it will not stand out as different from the world around it. Well pastors have done a good job, they have made the church look, sound and function just like the world, made them brown cows, and well it worked no one notices them, sees church as different from the world.
So how do we paint ourselves purple? For starters, dare to be different from the world and look like Jesus and the Kingdom of God, make the good news, the Gospel the news.
Purple churches are where people can go to see God, get a glimpse of the Kingdom of God, see the transforming effect of the gospel in the lives of real people, changed lives. See that God is alive and His power at work in the lives of people, see it demonstrated in the lives of God’s people. See a people of faith living in oneness with God. See Gods love in action, in the love God’s people have for Him, and each other. It’s a church of a different color, it stand out from the rest of the churches today, and from the world around it.
What color is your church.